BE-SIG webinar: To use live clients or not to use live clients? Insights from educators, students and live clients

2pm Singapore/Hong Kong | 6pm Auckland | Other time zones

The ASCILITE Business Education SIG is delighted to invite you to their webinar in which Ms Audrea Warner (University of Auckland) and a panel of students  will share insights from their experience working with live clients on a Masters level marketing course. This webinar will provide perspectives from not only the educator but also  students and live clients. It will discuss the benefits and disadvantages of group work involving a live client. In this form of student enhanced learning, students are challenged to actively synthesize and integrate what they read, bridging the gap between theoretical material learnt in the course and creating practical integrated marketing communication campaigns. The webinar will also consider student perspectives through a panel of past alumni, who have completed the ‘live client group project’, explore what the presenter has learnt as an educator from using this form of assessment and provide feedback from past live clients.

Presenters

Audrea Warner is a Professional Teaching Fellow in the Graduate School of Management, University of Auckland. She has over 17 years of teaching experience in Organisational Behaviour, Human Resource Management and Marketing. Audrea feels a strong sense of responsibility to engage, enlighten, and empower her students both now and for the future. She wants her students to learn from the past, be proactive in the present and work for a better tomorrow. She is co-leading ASCILITE’s Business Education SIG.

Student panel members

Haoran Yu, Master of Management graduate with a Marketing specialisation. Haoran now works as the Social Media and Marketing Manager at Dacxi. Adeli Lim, Master of Management graduate with a Marketing specialisation. Adeli now works as Associate Product Manager in Optiflow Airvo Marketing. Angela Favis, Master of Management graduate with a Marketing specialisation. Angela now works as a retail marketing specialist at Mitre 10 NZ.

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