The objective of this video disc is to provide a learning experience for users who wish to gain an understanding of the need for, and an approach to, strategic planning in a manufacturing environment.
The need for Australian industry to become more competitive internationally has been widely recognised. Analysis of manufacturing industry performance in the 1980s identified widespread deficiencies in strategic planning capability. The Australian Government through its National Industry Extension Service sponsored the development of a strategic planning methodology by Aptech Australia Pty Ltd, technology management consultants.
This methodology, known as "World Competitive Manufacturing" (WCM) has been disseminated by a number of workshops through Australia and a consultant accreditation process. This disc is an educational package designed to further assist the dissemination of the understanding of the need for, and an approach to, strategic planning in the manufacturing industry context based on elements of World Competitive Manufacturing. It is particularly suited to tertiary education environments.
The learning package features a company case study coupled with a tutorial on WCM and interactive help facilities. The interactive help facility is called a mentor base. In addition to giving formal definitions of terms it emulates a mentor by using illustrative examples drawn from the disc's inventory of slides and video clips and tests understanding of concepts via short exercises before returning the user to the point in the disc where help was invoked.
|Please cite as: Clayton, J., Lee, D., Elliott, J., Renfree, L. and Russell, N. (1990). The competitive edge in manufacturing - an interactive learning system introducing strategic planning in a manufacturing industry context (abstract). In J. G. Hedberg, J. Steele and M. Mooney (Eds), Converging Technologies: Selected papers from EdTech'90, 35. Canberra: AJET Publications. http://www.aset.org.au/confs/edtech90/clayton.html|